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Who’s on your list?

Knowing and targeting your social media audienceEveryone hates spam (the electronic kind, not the lunch meat). If there’s one thing in this world that reminds us we are just one fish in a sea of...

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Expectations of what social media can do…what does it mean to “go viral”?

When it comes to social media, where do so many unrealistic expectations come from? Agency folks and smart marketers all across the world share humorous and horror stories about the issue every day....

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Art in advertising and graphic design in galleries.

Blurring the lines between good art and good design.Having attended art school as an illustration major, the first thing I realized was that the battle lines between students based on their major were...

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